Regulatory Focus, Regulatory Fit, and the Search and Consideration of Choice Alternatives

Dados Bibliográficos

AUTOR(ES) Michel Tuan Pham , Hannah H Chang
ANO 2010
TIPO Artigo
PERIÓDICO Journal of Consumer Research
ISSN 0093-5301
E-ISSN 1537-5277
EDITORA Oxford University Press
DOI 10.1086/655668
CITAÇÕES 3
ADICIONADO EM 2025-08-18
MD5 0c8bb806f860c9579021deadb21877db
Can There Ever Be Too Many Options? A Meta-Analytic Review of Choice Overload

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Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness

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Goal Orientation and Consumer Preference for the Status Quo

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Promotion and Prevention across Mental Accounts: when Financial Products Dictate Consumers& Investment Goals

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