'Spending a Year in the Library Will Prepare You for Anything'

Margaret Ann Paauw, Steven C. Johnson, Markus Giesler

Will We Be the Last Human Editors of JCR?

Bernard Schmitt, Markus Giesler, June Cotte, Sarah Wood, A.T. Stephen • 2024

50 Years of JCR

Bernard Schmitt, Markus Giesler, June Cotte, Sarah Wood, A.T. Stephen • 2024

Midrange, Differential, Meaningful, and Multidisciplinary: Reflections onJCR's Epistemic Culture

Markus Giesler • 2024

Relevance—Reloaded and Recoded

Bernd H. Schmitt, Markus Giesler, June Cotte, Sarah Wood, A.T. Stephen • 2022

Our Journal, Our Intellectual Home

Bernd H. Schmitt, Markus Giesler, June Cotte, Sarah Wood, A.T. Stephen • 2021

Beyond Acculturation: Multiculturalism and the Institutional Shaping of an Ethnic Consumer Subject

Ela Veresiu , Markus Giesler • 2018

Creating a Consumable Past: How Memory Making Shapes Marketization

Katja H Brunk, Benjamin J. Hartmann, Markus Giesler • 2018

A Tutorial in Consumer Research: Process Theorization in Cultural Consumer Research

Markus Giesler, Craig J. Thompson • 2016

Creating the Responsible Consumer: Moralistic Governance Regimes and Consumer Subjectivity

Ela Veresiu, Markus Giesler • 2014

Consumer Identity Work as Moral Protagonism: How Myth and Ideology Animate a Brand-Mediated Moral Conflict

Markus Giesler, Craig J. Thompson, Marius K. Luedicke • 2010

Conflict and Compromise: Drama in Marketplace Evolution

Markus Giesler • 2008

Consumer Gift Systems: Figure 1

Markus Giesler • 2006