The Science of Creating Brand Associations: A Continuous Trinity Model Linking Brand Associations to Learning Processes Serena D’Hooge, Steven Sweldens, C. Du Plessis • 2024
Dissociating Controllable and Uncontrollable Effects of Affective Stimuli on Attitudes and Consumption Steven Sweldens, M. Hutter • 2018
How to Study Consciousness in Consumer Research, A Commentary on Williams and Poehlman Mirjam A Tuk, Steven Sweldens, M. Hutter • 2017
Evaluative Conditioning Procedures and the Resilience of Conditioned Brand Attitudes Steven Sweldens, Chris Janiszewski, Stijn M. J. van Osselaer • 2010