Evaluative Conditioning Procedures and the Resilience of Conditioned Brand Attitudes - ANTROPOTECA

Dados Bibliográficos

AUTOR(ES)	Stijn M. J. van Osselaer , Chris Janiszewski , Steven Sweldens
ANO	2010
TIPO	Artigo
PERIÓDICO	Journal of Consumer Research
ISSN	0093-5301
E-ISSN	1537-5277
EDITORA	Routledge (United Kingdom)
DOI	10.1086/653656
CITAÇÕES	12
ADICIONADO EM	2025-08-18
MD5	`93c88bd6e86c5d50906d74a2de3027df`

Can Evaluative Conditioning Change Attitudes toward Mature Brands? New Evidence from the Implicit Association Test

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Brand Synthesis: The Multidimensionality of Brand Knowledge

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Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent

(2000)

The Influence of Classical Conditioning Procedures on Subsequent Attention to the Conditioned Brand

(1993)

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