The Impact of Fear on Emotional Brand Attachment

Joandrea Hoegg, L. Dunn • 2014

Consumer Reaction to Unearned Preferential Treatment

Joandrea Hoegg, Darren W. Dahl, L. Jiang • 2013

The Future Looks 'Right': Effects of the Horizontal Location of Advertising Images on Product Attitude

Joandrea Hoegg, Boyoun Chae • 2013

Knowing Too Much: Expertise-Induced False Recall Effects in Product Comparison

Joandrea Hoegg, Ravi Mehta, A. Chakravarti • 2011

The Persuasive Role of Incidental Similarity on Attitudes and Purchase Intentions in a Sales Context

Joandrea Hoegg, Darren W. Dahl, A. Chattopadhyay, L. Jiang • 2010

Taste Perception: More than Meets the Tongue

Joandrea Hoegg, Joseph W. Alba • 2007