The Future Looks 'Right': Effects of the Horizontal Location of Advertising Images on Product Attitude

Dados Bibliográficos

AUTOR(ES) Boyoun Chae , Joandrea Hoegg
ANO 2013
TIPO Artigo
PERIÓDICO Journal of Consumer Research
ISSN 0093-5301
E-ISSN 1537-5277
EDITORA Routledge (United Kingdom)
DOI 10.1086/669476
CITAÇÕES 8
ADICIONADO EM 2025-08-18
MD5 ef66b928ea17dc9c756d7279986fca07
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