Doing Well by Doing Good: The Benevolent Halo of Corporate Social Responsibility

Alexander Chernev, Sean Blair • 2015

When Opposites Detract: Categorical Reasoning and Subtractive Valuations of Product Combinations

Aaron R. Brough, Alexander Chernev • 2012

Semantic Anchoring in Sequential Evaluations of Vices and Virtues

Alexander Chernev • 2011

Commentary on Scheibehenne, Greifeneder, and Todd Choice Overload: Is There Anything to It?

Alexander Chernev, Ulf Böckenholt, Joseph Goodman • 2010

Perceptual Focus Effects in Choice

Ryan Hamilton, Jiewen Hong, Alexander Chernev • 2007

Jack of All Trades or Master of One? Product Differentiation and Compensatory Reasoning in Consumer Choice

Alexander Chernev • 2007

Articulation Compatibility in Eliciting Price Bids

Alexander Chernev • 2006

Differentiation and Parity in Assortment Pricing

Alexander Chernev • 2006

Decision Focus and Consumer Choice among Assortments

Alexander Chernev • 2006

Context Effects without a Context: Attribute Balance as a Reason for Choice

Alexander Chernev • 2005

Feature Complementarity and Assortment in Choice

Alexander Chernev • 2005

Goal Orientation and Consumer Preference for the Status Quo

Alexander Chernev • 2004

Extremeness Aversion and Attribute-Balance Effects in Choice

Alexander Chernev • 2004

When More Is Less and Less Is More: The Role of Ideal Point Availability and Assortment in Consumer Choice

Alexander Chernev • 2003

The Impact of Common Features on Consumer Preferences: A Case of Confirmatory Reasoning

Alexander Chernev • 2001