When Opposites Detract: Categorical Reasoning and Subtractive Valuations of Product Combinations

Dados Bibliográficos

AUTOR(ES) Aaron R. Brough , Alexander Chernev
ANO 2012
TIPO Artigo
PERIÓDICO Journal of Consumer Research
ISSN 0093-5301
E-ISSN 1537-5277
EDITORA Oxford University Press
DOI 10.1086/663773
CITAÇÕES 4
ADICIONADO EM 2025-08-18
MD5 8ab0ecef07ef8ab32b1dee938b60ee8a
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Ferramentas

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