Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption Aaron R. Brough, James E. B. Wilkie, Jingjing Ma, Mathew S. Isaac, David Gal • 2016
Judging a Part by the Size of Its Whole: The Category Size Bias in Probability Judgments Mathew S. Isaac, Aaron R. Brough • 2014
When Opposites Detract: Categorical Reasoning and Subtractive Valuations of Product Combinations Aaron R. Brough, Alexander Chernev • 2012