The Megaphone Effect: Taste and Audience in Fashion Blogging

Barbara J. Phillips, Edward F. McQuarrie, Joana Miller • 2013

Narrative and Persuasion in Fashion Advertising

Barbara J. Phillips, Edward F. McQuarrie • 2010

Visual and Verbal Rhetorical Figures under Directed Processing versus Incidental Exposure to Advertising

David Glen Mick, Edward F. McQuarrie • 2003

Visual Rhetoric in Advertising: Text‐Interpretive, Experimental, and Reader‐Response Analyses

David Glen Mick, Edward F. McQuarrie • 1999

Contextual Influences on Ethnic Identity among Hawaiian Students in the Mainland United States

Kristine L. Ching, Edward F. McQuarrie, Michael A. Ichiyama • 1996

On Resonance: A Critical Pluralistic Inquiry Into Advertising Rhetoric

David Glen Mick, Edward F. McQuarrie • 1992