The Impact of Product Name on Dieters’ and Nondieters’ Food Evaluations and Consumption Caglar Irmak, Beth Vallen, Stefanie Rosen Robinson • 2011
You Like What I Like, but I Don’t Like What You Like: Uniqueness Motivations in Product Preferences Caglar Irmak, Beth Vallen, Sankar Sen • 2010
Vicarious Goal Fulfillment: When the Mere Presence of a Healthy Option Leads to an Ironically Indulgent Decision Keith Wilcox, Beth Vallen, Lauren Block, Gavan J. Fitzsimons • 2009