Vicarious Goal Fulfillment: When the Mere Presence of a Healthy Option Leads to an Ironically Indulgent Decision

Dados Bibliográficos

AUTOR(ES) L. Block , Gavan J. Fitzsimons , Beth Vallen , Keith Wilcox
ANO 2009
TIPO Artigo
PERIÓDICO Journal of Consumer Research
ISSN 0093-5301
E-ISSN 1537-5277
EDITORA Oxford University Press
DOI 10.1086/599219
CITAÇÕES 17
ADICIONADO EM 2025-08-18
MD5 dbc1a20261b4bb386da55c26fe60a17c
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