Practical Relevance in Consumer Research

Wayne D. Hoyer, Keith Wilcox, Echo Wen Wan • 2024

How Traditional Production Shapes Perceptions of Product Quality

Geoff Ward, Keith Wilcox, Sandra Laporte • 2024

Restraint That Blinds: Attention Narrowing and Consumers' Response to Numerosity in Self-Control Decisions

Sonja Prokopec, Keith Wilcox • 2019

Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control

Keith Wilcox, A.T. Stephen • 2013

Shall I Tell You Now or Later? Assimilation and Contrast in the Evaluation of Experiential Products

Dhruv Grewal, Anne L. Roggeveen, Keith Wilcox • 2011

Choice, Rejection, and Elaboration on Preference-Inconsistent Alternatives

Keith Wilcox, Juliano Laran • 2011

Indulgence or Self-Control: A Dual Process Model of the Effect of Incidental Pride on Indulgent Choice

Keith Wilcox, Tom Kramer, S. Sen • 2011

Vicarious Goal Fulfillment: When the Mere Presence of a Healthy Option Leads to an Ironically Indulgent Decision

Keith Wilcox, Beth Vallen, Gavan J. Fitzsimons, L. Block • 2009

Schooling and Work: Social Constraints on Equal Educational Opportunity

Pia Moriarty , Keith Wilcox • 1976

Schooling and Work: Social Constraints on Equal Educational Opportunity

Pia Moriarty , Keith Wilcox • 1976