Shall I Tell You Now or Later? Assimilation and Contrast in the Evaluation of Experiential Products

Dados Bibliográficos

AUTOR(ES) Keith Wilcox , Anne L. Roggeveen , Dhruv Grewal
ANO 2011
TIPO Artigo
PERIÓDICO Journal of Consumer Research
ISSN 0093-5301
E-ISSN 1537-5277
EDITORA Routledge (United Kingdom)
DOI 10.1086/660702
CITAÇÕES 1
ADICIONADO EM 2025-08-18
MD5 6f4acb744b101ee688ee2b922c549a75
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Ferramentas

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