The Influence of Product Anthropomorphism on Comparative Judgment

Echo Wen Wan, Vincent Chi Wong, F. Huang

Judging a Book by Its Cover? The Effect of Anthropomorphism on Product Attribute Processing and Consumer Preference

Rocky Peng Chen, Echo Wen Wan, L. Jin

Practical Relevance in Consumer Research

Wayne D. Hoyer, Keith Wilcox, Echo Wen Wan • 2024

Stars versus Bars: How the Aesthetics of Product Ratings 'Shape' Product Preference

He (Michael) Jia, Wei Zheng, Echo Wen Wan • 2023

Filling an Empty Self: The Impact of Social Exclusion on Consumer Preference for Visual Density

Lei Su, Echo Wen Wan, Y. Jiang • 2019

To Be or Not to Be Unique? The Effect of Social Exclusion on Consumer Choice

Echo Wen Wan, J. Xu, Y. Ding • 2014

Show Me the Honey! Effects of Social Exclusion on Financial Risk-Taking

Rod Duclos, Echo Wen Wan, Y. Jiang • 2013

Confidence and Construal Framing: When Confidence Increases versus Decreases Information Processing

Echo Wen Wan, Derek D. Rucker • 2013

Carryover Effects of Self-Control on Decision Making: A Construal-Level Perspective

Nidhi Agrawal, Echo Wen Wan • 2011

Regulating Risk or Risking Regulation? Construal Levels and Depletion Effects in the Processing of Health Messages

Nidhi Agrawal, Echo Wen Wan • 2009

The Effect of Regulatory Orientation and Decision Strategy on Brand Judgments

Brian Sternthal, Echo Wen Wan, J. Hong • 2009