To Be or Not to Be Unique? The Effect of Social Exclusion on Consumer Choice

Dados Bibliográficos

AUTOR(ES) Y. Ding , J. Xu , Echo Wen Wan
ANO 2014
TIPO Artigo
PERIÓDICO Journal of Consumer Research
ISSN 0093-5301
E-ISSN 1537-5277
EDITORA Routledge (United Kingdom)
DOI 10.1086/674197
CITAÇÕES 12
ADICIONADO EM 2025-08-18
MD5 ebede7489a14225dfe706487afd024ad
Generous Paupers and Stingy Princes: Power Drives Consumer Spending on Self versus Others

(2011)

Social Exclusion Causes People to Spend and Consume Strategically in the Service of Affiliation

(2011)

Where Consumers Diverge from Others: Identity Signaling and Product Domains

(2007)

The Impact of Private versus Public Consumption on Variety-Seeking Behavior

(2002)

Ferramentas

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