How, When, and Why Do Attribute-Complementary versus Attribute-Similar Cobrands Affect Brand Evaluations: A Concept Combination Perspective

Ceren Hayran, Umut Kubat, Vanitha Swaminathan, Zeynep Gürhan-Canli • 2015

Effect of Regulatory Focus on Selective Information Processing

Gülen Sarial-Abi, Zeynep Gürhan-Canli, Y. Yoon • 2012

'My' Brand or 'Our' Brand: The Effects of Brand Relationship Dimensions and Self-Construal on Brand Evaluations

Karen L. Page, Vanitha Swaminathan, Zeynep Gürhan-Canli • 2007

The Effect of Expected Variability of Product Quality and Attribute Uniqueness on Family Brand Evaluations

Zeynep Gürhan-Canli • 2003

Withholding Consumption: A Social Dilemma Perspective on Consumer Boycotts

Vicki Morwitz, Zeynep Gürhan-Canli, S. Sen • 2001

The Effects of Extensions on the Family Brand Name: An Accessibility-Diagnosticity Perspective: Table 1

Rohini Ahluwalia, Zeynep Gürhan-Canli • 2000

Determinants of Country-of-Origin Evaluations

Zeynep Gürhan-Canli, Durairaj Maheswaran • 2000