'My' Brand or 'Our' Brand: The Effects of Brand Relationship Dimensions and Self-Construal on Brand Evaluations

Dados Bibliográficos

AUTOR(ES) Zeynep Gürhan-Canli , Vanitha Swaminathan , Karen L. Page
ANO 2007
TIPO Artigo
PERIÓDICO Journal of Consumer Research
ISSN 0093-5301
E-ISSN 1537-5277
EDITORA Routledge (United Kingdom)
DOI 10.1086/518539
CITAÇÕES 12
ADICIONADO EM 2025-08-18
MD5 f97d18de42587fbeb7cdca8dc7e364e3
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Self‐Construal, Reference Groups, and Brand Meaning

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The Effects of Self‐Construal and Commitment on Persuasion

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Activating the Self-Importance of Consumer Selves: Exploring Identity Salience Effects on Judgments

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Ferramentas

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