Huifang Mao

Biographic Data

ID101215
NAMEHuifang Mao
GIVEN NAMESHuifang
FAMILY NAMEMao
SIGNATUREMAO H
AFFILIATIONSChina University of Petroleum, East China
ORCID0000-0002-8993-8307
VERIFIEDYes
TOTAL WORKS11
TOTAL CITATIONS15
AUTHOR COUNT11
EDITOR COUNT0
FIRST PUBLICATION YEAR2006
LATEST PUBLICATION YEAR2026
H-INDEX2

  • How does physical climate risk impact renewable energy investment? Evidence from Belt and Road countries

    Jian Wang, Ruirui Yang et al.ARTICLEJournal of the Asia Pacific Economy2026References: 3

  • Investigating Preschool Children’s Metapragmatic Awareness Development Through Force-Dynamics Model

    Open AccessLulu Cheng, Xiaomeng Xue et al.ARTICLESAGE Open2025

    This study investigates the development of metapragmatic awareness in preschool children through the lens of Talmy’s Force-Dynamics Model. Using conversation data from 60 Mandarin-speaking children aged 4 to 6, obtained from the International Child Language Data Exchange System (CHILDES), the research employs a custom coding framework to analyze how children’s interactions reflect seven core force-schemata. These schemata are examined in relation…

  • Metapragmatic awareness development in Chinese Children: A conversational competence perspective

    Open AccessLulu Cheng, Yang Gao et al.ARTICLEJournal of Pragmatics2024References: 35

  • The expansion of global LNG trade and its implications for CH 4 emissions mitigation

    Open AccessS Q Gao, Guosheng Zhang et al.ARTICLEEnvironmental Research Letters2023

    In recent years, the global trade in liquefied natural gas (LNG) has experienced significant growth, leading to a rise in the effect of embodied methane (CH 4 ) emissions between economies. This study investigates the spatiotemporal evolution of these CH 4 emissions embodied within the global LNG trade and examines the associated network characteristics between the years 2011 and 2021. The findings reveal a substantial increase of 43.3% CH 4 emis…

  • A Sweet Romance: Divergent Effects of Romantic Stimuli on the Consumption of Sweets

    Open AccessXiaojing Yang, Huifang Mao et al.ARTICLEJournal of Consumer Research2019Cited by: 4References: 49

    Drawing from research on food consumption, conceptual metaphors, and assimilation and contrast, we examine how exposure to romantic stimuli (e.g., watching a romantic ad, reading a romantic note) affects consumers' subsequent consumption of sweets. Across five studies, we find that romantic stimuli exposure increases sweet food consumption among abstract thinkers but reduces sweet food intake among concrete thinkers. We also identify the moderati…

  • Deborah Tannen and Anna Marie Trester: Discourse 2.0: Language and new media

    XU Zhong-yi, Huifang MaoARTICLEIntercultural Pragmatics2016

  • Smile Big or Not? Effects of Smile Intensity on Perceptions of Warmth and Competence

    Ze Wang, Huifang Mao et al.ARTICLEJournal of Consumer Research2016Cited by: 2

    While previous work has focused on the positive impact of smiles on interpersonal perceptions, this research proposes and finds that smile intensity differentially affects two fundamental dimensions of social judgments—warmth and competence. A marketer displaying a broad smile, compared to a slight smile, is more likely to be perceived by consumers as warmer but less competent. Furthermore, the facilitative effect of smile intensity on warmth per…

  • Teun A. van Dijk: Discourse and Knowledge: A Sociocognitive Approach

    Open AccessHuifang Mao, Haoran Mao et al.ARTICLECognitive Linguistics2015References: 1

  • The Construal (In)compatibility Effect: The Moderating Role of a Creative Mind-Set

    Xiaojing Yang, Torsten Ringberg et al.ARTICLEJournal of Consumer Research2011References: 26

    This research examines how consumers with a creative mind-set are persuaded by advertising claims construed at different levels (i.e., abstract vs. concrete ad claims). Across four experiments, we show that consumers with a creative mind-set are more persuaded by ad claims construed at a level incompatible with their mental construal, while ad claims construed at a level compatible with consumers’ mental construal are more effective for those who…

  • The Influence of Chronic and Situational Self-Construal on Categorization

    Shailendra Pratap Jain, Kalpesh Kaushik Desai et al.ARTICLEJournal of Consumer Research2007Cited by: 7References: 39

    Four studies, using chronic and situational self-construal, supported the proposition that individualists (collectivists) focus on within-category richness (between-category differentiation). Collectivists judged paired products as less similar than individualists did, but only at the higher level of a category hierarchy (studies 1 and 2). Further, collectivists were more context driven in product ratings in a categorization task (study 3). Study…

  • Effects of Prototype and Exemplar Fit on Brand Extension Evaluations: A Two-Process Contingency Model

    Huifang Mao, H Shanker Krishnan et al.ARTICLEJournal of Consumer Research2006Cited by: 2

    The brand extension literature suggests that consumers will favorably evaluate a brand extension when (a) it has high fit with the brand and (b) the brand has positive evaluations. We suggest that when a brand operates in multiple product domains, extension evaluations are more complex than have been conceptualized, and favorable consumer responses may result even in the absence of the above two conditions. Our two-process contingency model propo…