Carolina Fabiane de Souza Araújo
Biographic Data
| ID | 10166841 |
|---|---|
| NAME | Carolina Fabiane de Souza Araújo |
| GIVEN NAMES | Carolina Fabiane de Souza |
| FAMILY NAME | Araújo |
| SIGNATURE | ARAÚJO C F S |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Untangling the Green Web
This article explores the concepts of “greenhushing” and “greenwashing” as distinct approaches to the communication of sustainability initiatives by companies. The importance of avoiding confusion between these terms is highlighted, emphasizing their opposite nature. Greenwashing involves the practice of companies exaggerating their environmental actions, creating a false impression of ecological responsibility. For example, they label products a…
No prominent works on this page.
Untangling the Green Web
This article explores the concepts of “greenhushing” and “greenwashing” as distinct approaches to the communication of sustainability initiatives by companies. The importance of avoiding confusion between these terms is highlighted, emphasizing their opposite nature. Greenwashing involves the practice of companies exaggerating their environmental actions, creating a false impression of ecological responsibility. For example, they label products a…
Computer Science (1 work) · Environmental Education and Sustainability (1 work) · Environmental Sustainability in Business (1 work) · World Wide Web (1 work)