Untangling the Green Web
Exploring Similarities and Discrepancies Between Greenwashing and Greenhushing
Bibliographic Data
| ID | 22245077 |
|---|---|
| Authors | Carolina Fabiane de Souza Araújo, Cid B de Araújo (0000-0003-1205-9467, Escola Superior Dom Helder Câmara, corresponding author) |
| Year | 2024 |
| Volume | 5 |
| Issue | 06 |
| Pages | 388-409 |
| Publication date | 2024-12-15 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Revista Gênero e Interdisciplinaridade (JOURNAL) |
| Journal identifiers | ISSN: 2675-7451 • E-ISSN: 2675-7451 |
| Publisher | Periodicojs (PUBLISHER) |
| DOI | 10.51249/gei.v5i06.2337 |
| OpenAlex | W4405408764 |
| Language | EN |
| References cited | 11 |
This article explores the concepts of “greenhushing” and “greenwashing” as distinct approaches to the communication of sustainability initiatives by companies. The importance of avoiding confusion between these terms is highlighted, emphasizing their opposite nature. Greenwashing involves the practice of companies exaggerating their environmental actions, creating a false impression of ecological responsibility. For example, they label products as “environmentally friendly” based on minimal changes, while overall operations remain unsustainable. In contrast, “greenhushing” occurs when companies minimize or omit their genuine sustainable achievements, often for fear of backlash. An example is a company that buys materials sustainably, but chooses not to publicize it. Both practices reveal a lack of transparency in companies’ sustainability communication, representing different forms of inauthenticity. This analysis seeks to elucidate the nuances of these behaviors and their relationship to transparency in corporate communication about sustainable practices
World Wide Web · Computer Science · Environmental Education and Sustainability · Environmental Sustainability in Business
| Citation velocity | historical |
|---|---|
| Highly cited | No |