Cid B de Araújo
Biographic Data
| ID | 10260431 |
|---|---|
| NAME | Cid B de Araújo |
| GIVEN NAMES | Cid B |
| FAMILY NAME | de Araújo |
| SIGNATURE | DE ARAÚJO C B |
| AFFILIATIONS | Escola Superior Dom Helder Câmara |
| ORCID | 0000-0003-1205-9467 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Untangling the Green Web
This article explores the concepts of “greenhushing” and “greenwashing” as distinct approaches to the communication of sustainability initiatives by companies. The importance of avoiding confusion between these terms is highlighted, emphasizing their opposite nature. Greenwashing involves the practice of companies exaggerating their environmental actions, creating a false impression of ecological responsibility. For example, they label products a…
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Untangling the Green Web
This article explores the concepts of “greenhushing” and “greenwashing” as distinct approaches to the communication of sustainability initiatives by companies. The importance of avoiding confusion between these terms is highlighted, emphasizing their opposite nature. Greenwashing involves the practice of companies exaggerating their environmental actions, creating a false impression of ecological responsibility. For example, they label products a…
Computer Science (1 work) · Environmental Education and Sustainability (1 work) · Environmental Sustainability in Business (1 work) · World Wide Web (1 work)