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Wursan Wursan

Biographic Data

ID10170484
NAMEWursan Wursan
GIVEN NAMESWursan
FAMILY NAMEWursan
SIGNATUREWURSAN W
AFFILIATIONSSiliwangi University
VERIFIEDNo
TOTAL WORKS1
TOTAL CITATIONS0
AUTHOR COUNT1
EDITOR COUNT0
FIRST PUBLICATION YEAR2021
LATEST PUBLICATION YEAR2021
H-INDEX0
  • Social media promotion effect on product purchase decisions through word of mouth marketing

    Open Access•Wursan Wursan, Lucky Radi Rinandiyana et al.•ARTICLE•Linguistics and Culture Review•2021

    This study aims to describe: (1). Promotion uses social media to influence purchasing decisions (2). Promotion with social media so that it can influence the word of mouth market (3) Promotion of word of mouth market in influencing product purchases (4) Promotion using social media word of mouth market in influencing product purchases. The method uses Quantitave, data collection techniques with questionnaires, samples with purposive sampling with…

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  • Social media promotion effect on product purchase decisions through word of mouth marketing

    Open Access•Wursan Wursan, Lucky Radi Rinandiyana et al.•ARTICLE•Linguistics and Culture Review•2021

    This study aims to describe: (1). Promotion uses social media to influence purchasing decisions (2). Promotion with social media so that it can influence the word of mouth market (3) Promotion of word of mouth market in influencing product purchases (4) Promotion using social media word of mouth market in influencing product purchases. The method uses Quantitave, data collection techniques with questionnaires, samples with purposive sampling with…

Advertising (1 works) · Business (1 works) · Consumer Behavior and Marketing Influence (1 works) · Educational Methods and Impacts (1 works) · Marketing (1 works) · Mathematics (1 works) · Political science (1 works) · Purchasing (1 works) · SMEs Development and Digital Marketing (1 works) · Social media (1 works)

Ethnos_APP • Open Source Project • MIT License • Frontend v2.0.0 • Privacy and Cookies • API Documentation: api.ethnos.app/docs • API Source Code: GitHub • DOI: 10.5281/zenodo.17049435 • Frontend Source Code: GitHub • DOI: 10.5281/zenodo.17050053 • cruz.rio.br • Expectantes Misericordiae