Social media promotion effect on product purchase decisions through word of mouth marketing
Bibliographic Data
| ID | 22249807 |
|---|---|
| Authors | Wursan Wursan (Siliwangi University), Lucky Radi Rinandiyana (0000-0002-7120-8859, Siliwangi University, corresponding author), Tine Badriatin (0000-0002-3966-6112, Siliwangi University, corresponding author) |
| Year | 2021 |
| Volume | 5 |
| Issue | S1 |
| Pages | 821-831 |
| Publication date | 2021-09-11 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Linguistics and Culture Review (JOURNAL) |
| Journal identifiers | ISSN: 2690-103X • E-ISSN: 2690-103X |
| Publisher | Scientific and Literature Open Access Publishing (PUBLISHER) |
| DOI | 10.21744/lingcure.v5ns1.1466 |
| OpenAlex | W3210738026 |
| Language | EN |
| Citations received | 2 |
| References cited | 7 |
This study aims to describe: (1). Promotion uses social media to influence purchasing decisions (2). Promotion with social media so that it can influence the word of mouth market (3) Promotion of word of mouth market in influencing product purchases (4) Promotion using social media word of mouth market in influencing product purchases. The method uses Quantitave, data collection techniques with questionnaires, samples with purposive sampling with a total of 150. Conclusions: (1) Social media promotion has an effect on product purchases with t-count = 8,664 value 0.000
Advertising · Business · Political science · Purchasing · Social media · Statistics · Word of mouth · Consumer Behavior and Marketing Influence · Educational Methods and Impacts · Mathematics · SMEs Development and Digital Marketing · Marketing
| Unique citing works | 2 |
|---|---|
| Citations per year | 0,4 |
| Citation span | 2021 - 2021 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |