Susan P Douglas
Biographic Data
| ID | 101839 |
|---|---|
| NAME | Susan P Douglas |
| GIVEN NAMES | Susan P |
| FAMILY NAME | Douglas |
| SIGNATURE | DOUGLAS S P |
| AFFILIATIONS | Marketing and International Business |
| VERIFIED | No |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 17 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1976 |
| LATEST PUBLICATION YEAR | 2007 |
| H-INDEX | 2 |
Collaborative and Iterative Translation: An Alternative Approach to Back Translation
Back translation is the technique most commonly used to check the accuracy of translation in survey research. Although it results in a direct or literal translation, it does not address issues of conceptual equivalence. Furthermore, if it is not combined with pretesting, it does not address issues of comprehension and meaning to the respondent. This article discusses some of the problems of relying exclusively on back translation in isolation. It…
Building global brands in the 21st century
Examining Family Role and Authority Patterns: Two Methodological Issues
Cross-National Comparisons and Consumer Stereotypes: A Case Study of Working and Non-Working Wives in the U. S. and France
Journal Article Cross-National Comparisons and Consumer Stereotypes: A Case Study of Working and Non-Working Wives in the U. S. and France Get access Susan P. Douglas Susan P. Douglas Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 3, Issue 1, June 1976, Pages 12–20, https://doi.org/10.1086/208646 Published: 01 June 1976
Cross-National Comparisons and Consumer Stereotypes: A Case Study of Working and Non-Working Wives in the U. S. and France
Journal Article Cross-National Comparisons and Consumer Stereotypes: A Case Study of Working and Non-Working Wives in the U. S. and France Get access Susan P. Douglas Susan P. Douglas Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 3, Issue 1, June 1976, Pages 12–20, https://doi.org/10.1086/208646 Published: 01 June 1976
Examining Family Role and Authority Patterns: Two Methodological Issues
Building global brands in the 21st century
Cross-National Comparisons and Consumer Stereotypes: A Case Study of Working and Non-Working Wives in the U. S. and France
Journal Article Cross-National Comparisons and Consumer Stereotypes: A Case Study of Working and Non-Working Wives in the U. S. and France Get access Susan P. Douglas Susan P. Douglas Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 3, Issue 1, June 1976, Pages 12–20, https://doi.org/10.1086/208646 Published: 01 June 1976
Examining Family Role and Authority Patterns: Two Methodological Issues
Building global brands in the 21st century
Collaborative and Iterative Translation: An Alternative Approach to Back Translation
Back translation is the technique most commonly used to check the accuracy of translation in survey research. Although it results in a direct or literal translation, it does not address issues of conceptual equivalence. Furthermore, if it is not combined with pretesting, it does not address issues of comprehension and meaning to the respondent. This article discusses some of the problems of relying exclusively on back translation in isolation. It…
Psychology (3 works) · Computer Science (2 works) · Sociology (2 works) · Advertising (1 works) · Artificial Intelligence (1 works) · Business (1 works) · Comprehension (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumer research (1 works) · Customer Service Quality and Loyalty (1 works)