Building global brands in the 21st century
Bibliographic Data
| ID | 11626586 |
|---|---|
| Authors | C Samuel Craig (0000-0001-6919-4294, New York University, corresponding author), Susan P Douglas (New York University) |
| Year | 2000 |
| Volume | 12 |
| Issue | 3 |
| Pages | 273-283 |
| Publication date | 2000-09-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Japan and the World Economy (JOURNAL) |
| Journal identifiers | ISSN: 0922-1425 • E-ISSN: 1879-2006 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/s0922-1425(00)00041-4 |
| OpenAlex | W2068262174 |
| Language | EN |
| Citations received | 1 |
| References cited | 5 |
| Unique citing works | 1 |
|---|---|
| Citations per year | 0,17 |
| Citation span | 2020 - 2020 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |