Kai‐En Hung
Biographic Data
| ID | 10197001 |
|---|---|
| NAME | Kai‐En Hung |
| GIVEN NAMES | Kai‐En |
| FAMILY NAME | Hung |
| SIGNATURE | HUNG K E |
| AFFILIATIONS | National Pingtung University of Science and Technology |
| ORCID | 0000-0003-3951-7085 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Paying to Be Wrong
Techniques of neutralization assume that rule breakers protect a moral self by explaining wrongdoing away. Petty bribery reveals a different sequence. We analyzed 83 first person payment accounts and 14 refusal accounts from a crowdsourced bribe reporting platform and public forums, using interpretive coding to identify payer position and the moral device used in each account. We find that payer position organizes moral work before neutralization…
Aid or alienation? Implicit religious cues as an inclusive communication strategy in pluralistic markets
Purpose In religiously pluralistic markets, advertising cues related to faith can simultaneously attract one consumer group while alienating another, a phenomenon this study conceptualises as dual signalling, which often leads to cultural friction. This research investigates this cross-cultural communication dilemma and examines whether an inclusive communication design, specifically the use of implicit, value-based religious cues, can effectivel…
Lonely Hearts Craving Fulfillment and Recognition
Online Shopping Addiction (OSA) is a significant behavioral concern characterized by compulsive purchasing. This study investigates the psychological pathways from loneliness to OSA, focusing on the dual mediating roles of compensatory and conspicuous consumption. Survey data from 364 participants reveal that loneliness initially triggers compensatory consumption as an emotional coping mechanism. This internal process then externalizes into consp…
No prominent works on this page.
Paying to Be Wrong
Techniques of neutralization assume that rule breakers protect a moral self by explaining wrongdoing away. Petty bribery reveals a different sequence. We analyzed 83 first person payment accounts and 14 refusal accounts from a crowdsourced bribe reporting platform and public forums, using interpretive coding to identify payer position and the moral device used in each account. We find that payer position organizes moral work before neutralization…
Aid or alienation? Implicit religious cues as an inclusive communication strategy in pluralistic markets
Purpose In religiously pluralistic markets, advertising cues related to faith can simultaneously attract one consumer group while alienating another, a phenomenon this study conceptualises as dual signalling, which often leads to cultural friction. This research investigates this cross-cultural communication dilemma and examines whether an inclusive communication design, specifically the use of implicit, value-based religious cues, can effectivel…
Lonely Hearts Craving Fulfillment and Recognition
Online Shopping Addiction (OSA) is a significant behavioral concern characterized by compulsive purchasing. This study investigates the psychological pathways from loneliness to OSA, focusing on the dual mediating roles of compensatory and conspicuous consumption. Survey data from 364 participants reveal that loneliness initially triggers compensatory consumption as an emotional coping mechanism. This internal process then externalizes into consp…
Addiction (1 work) · Alcohol consumption (1 work) · Appeal (1 work) · Commodification (1 work) · Conspicuous consumption (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer Retail Behavior Studies (1 work) · Consumption (sociology (1 work) · Context (archaeology) (1 work) · Corruption and Economic Development (1 work)