Lonely Hearts Craving Fulfillment and Recognition
The Dual Role of Compensatory and Conspicuous Consumption in Online Shopping Addiction
Bibliographic Data
| ID | 11275559 |
|---|---|
| Authors | Kai-En Hung (0009-0009-3784-5043, National Pingtung University of Science and Technology), Kai‐En Hung (0000-0003-3951-7085, National Pingtung University of Science and Technology), Jia-Wei Liu (RED Consulting (Norway)), Shu-Yi Liaw (National Pingtung University of Science and Technology, corresponding author), Shu‐yi Liaw (0000-0002-5542-9096, National Pingtung University of Science and Technology, corresponding author), Chien‐Po Liao (0000-0002-4167-1826, Chaoyang University of Technology), Chien-Po Liao (0000-0002-7808-4211, Chaoyang University of Technology) |
| Year | 2026 |
| Pages | 1-19 |
| Publication date | 2026-01-04 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Deviant Behavior (JOURNAL) |
| Journal identifiers | ISSN: 0163-9625 • E-ISSN: 1521-0456 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/01639625.2025.2608885 |
| OpenAlex | W7118193562 |
| Language | EN |
| References cited | 35 |
Online Shopping Addiction (OSA) is a significant behavioral concern characterized by compulsive purchasing. This study investigates the psychological pathways from loneliness to OSA, focusing on the dual mediating roles of compensatory and conspicuous consumption. Survey data from 364 participants reveal that loneliness initially triggers compensatory consumption as an emotional coping mechanism. This internal process then externalizes into conspicuous consumption as individuals seek social recognition. This sequential progression reinforces addictive behaviors. Our findings integrate these constructs into a unified framework, highlighting their interactive roles in OSA development and underscoring the importance of addressing loneliness through social support.
Addiction · Alcohol consumption · Conspicuous consumption · Consumption (sociology · Craving · Dual (grammatical number · Consumer Retail Behavior Studies · Gambling Behavior and Treatments · Impact of Technology on Adolescents
A review of loneliness
Social Network Site Addiction - An Overview
The Compensatory Consumer Behavior Model
The prevalence of compulsive buying
Developing a Measure of Loneliness
An Index of Factorial Simplicity
Ucla Loneliness Scale (Version 3)
A conceptual and methodological critique of internet addiction research
The moderator–mediator variable distinction in social psychological research
Social exclusion impairs self-regulation
Products as Pals
Show Me the Honey! Effects of Social Exclusion on Financial Risk-Taking
The Lonely Consumer
Psychometric evaluation of Online Shopping Addiction Scale (Osas)
| Highly cited | No |
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