Kevin Michael Jackson
Biographic Data
| ID | 10197004 |
|---|---|
| NAME | Kevin Michael Jackson |
| GIVEN NAMES | Kevin Michael |
| FAMILY NAME | Jackson |
| SIGNATURE | JACKSON K M |
| AFFILIATIONS | Institute of Marketing and Communication Sciences, Corvinus University |
| ORCID | 0000-0003-2179-5036 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
The power of personalization
Purpose AI-driven marketing is transforming how food brands connect with younger audiences, especially Generation Z (Gen Z). Artificial intelligence has evolved from a trend into a structural norm that influences personalization and persuasion in food marketing. This paper examines how Gen Z engages with AI versus traditional food ads, mapping psychological pathways and their relevance to the EU AI Act. Design/methodology/approach An online surve…
Student Burnout in Higher Education
During the spring 2021 semester, COVID-19 forced most universities around the world to teach exclusively online in a very short time frame. This situation reversed itself, however, during the fall 2021 semester when COVID-19 restrictions were lifted as teachers and students returned to classrooms. This study includes ninety-seven international students who participated in surveys at the beginning and the end of the fall 2021 semester, which inclu…
No prominent works on this page.
Student Burnout in Higher Education
During the spring 2021 semester, COVID-19 forced most universities around the world to teach exclusively online in a very short time frame. This situation reversed itself, however, during the fall 2021 semester when COVID-19 restrictions were lifted as teachers and students returned to classrooms. This study includes ninety-seven international students who participated in surveys at the beginning and the end of the fall 2021 semester, which inclu…
The power of personalization
Purpose AI-driven marketing is transforming how food brands connect with younger audiences, especially Generation Z (Gen Z). Artificial intelligence has evolved from a trend into a structural norm that influences personalization and persuasion in food marketing. This paper examines how Gen Z engages with AI versus traditional food ads, mapping psychological pathways and their relevance to the EU AI Act. Design/methodology/approach An online surve…
2019-20 coronavirus outbreak (1 works) · AI in Service Interactions (1 works) · Burnout (1 works) · Clinical Psychology (1 works) · Consumer behaviour (1 works) · COVID-19 and Mental Health (1 works) · Customer engagement (1 works) · Digital Marketing and Social Media (1 works) · Fall of man (1 works) · Flourishing (1 works)