Nataša Kurnoga Živadinović
Biographic Data
| ID | 10197087 |
|---|---|
| NAME | Nataša Kurnoga Živadinović |
| GIVEN NAMES | Nataša Kurnoga |
| FAMILY NAME | Živadinović |
| SIGNATURE | ŽIVADINOVIĆ N K |
| AFFILIATIONS | University of Zagreb |
| ORCID | 0000-0002-0055-7752 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Segmenting Croatian university students and investigating their tendency to adopt innovative food products based on their food-related lifestyles
Purpose This paper aims to detect the patterns of food-related lifestyles of university students, identify the groups of individuals based on these lifestyles and investigate their tendency to adopt innovative food products. Design/methodology/approach The data collected from university students in Croatia ( n = 641) were analysed using factor and cluster analyses and a chi-squared test. Findings The findings revealed 11 food-related lifestyles a…
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Segmenting Croatian university students and investigating their tendency to adopt innovative food products based on their food-related lifestyles
Purpose This paper aims to detect the patterns of food-related lifestyles of university students, identify the groups of individuals based on these lifestyles and investigate their tendency to adopt innovative food products. Design/methodology/approach The data collected from university students in Croatia ( n = 641) were analysed using factor and cluster analyses and a chi-squared test. Findings The findings revealed 11 food-related lifestyles a…
Advertising (1 work) · Attention Economy in Education and Business (1 work) · Business (1 work) · Croatian (1 work) · Culinary Culture and Tourism (1 work) · Food products (1 work) · Food Science (1 work) · Food Science (1 work) · Linguistics (1 work) · Market segmentation (1 work)