Segmenting Croatian university students and investigating their tendency to adopt innovative food products based on their food-related lifestyles
Bibliographic Data
| ID | 21296008 |
|---|---|
| Authors | Ivan-Damir Anič (0000-0003-0179-6410, Institute of Economics Zagreb), Natasa Kurnoga, Nataša Kurnoga Živadinović (0000-0002-0055-7752, University of Zagreb), Blaženka Knežević (0000-0003-1509-3126, University of Zagreb) |
| Year | 2025 |
| Volume | 127 |
| Issue | 3 |
| Pages | 1114-1130 |
| Publication date | 2025-02-18 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | British Food Journal (JOURNAL) |
| Journal identifiers | ISSN: 0007-070X • E-ISSN: 1758-4108 |
| Publisher | Emerald (PUBLISHER) |
| DOI | 10.1108/bfj-06-2024-0595 |
| OpenAlex | W4406428368 |
| Language | EN |
| References cited | 25 |
Purpose This paper aims to detect the patterns of food-related lifestyles of university students, identify the groups of individuals based on these lifestyles and investigate their tendency to adopt innovative food products. Design/methodology/approach The data collected from university students in Croatia ( n = 641) were analysed using factor and cluster analyses and a chi-squared test. Findings The findings revealed 11 food-related lifestyles and four groups of university students: “Convenience-oriented”, “Conscious consumers”, “Adventurous eaters” and “Family-oriented Cooks”. Adventurous eaters are the most interested in buying innovative food products, and many of them are food innovators (20%). Sampled individuals are open to new foods, and only a tiny percentage are reluctant to try new and unfamiliar foods. Practical implications The study provides recommendations on how marketers and food producers might target these consumers more efficiently and boost the sales of innovative food products. Originality/value This study contributes to the literature by (1) revealing food-related lifestyles among university students in Croatia, (2) developing the typology of consumers based on their lifestyles and (3) providing new knowledge of how food-related lifestyles affect the adoption of innovative food products
Advertising · Business · Croatian · Food products · Linguistics · Market segmentation · Attention Economy in Education and Business · Culinary Culture and Tourism · Food Science · Marketing · Organic Food and Agriculture · Psychology
The Influence of Parental Dietary Behaviors and Practices on Children’s Eating Habits
Measuring consumer innovativeness
Food-related lifestyle segmentation and beverage attribute' selection
Development of a scale to measure the trait of food neophobia in humans
Willingness to try new foods as predicted by social representations and attitude and trait scales
Is food-related lifestyle (FRL) able to reveal food consumption patterns in non-Western cultural environments? Its adaptation and application in urban China
| Highly cited | No |
|---|