Natasa Kurnoga
Biographic Data
| ID | 9492559 |
|---|---|
| NAME | Natasa Kurnoga |
| GIVEN NAMES | Natasa |
| FAMILY NAME | Kurnoga |
| SIGNATURE | KURNOGA N |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Segmenting Croatian university students and investigating their tendency to adopt innovative food products based on their food-related lifestyles
Purpose This paper aims to detect the patterns of food-related lifestyles of university students, identify the groups of individuals based on these lifestyles and investigate their tendency to adopt innovative food products. Design/methodology/approach The data collected from university students in Croatia ( n = 641) were analysed using factor and cluster analyses and a chi-squared test. Findings The findings revealed 11 food-related lifestyles a…
No prominent works on this page.
Segmenting Croatian university students and investigating their tendency to adopt innovative food products based on their food-related lifestyles
Purpose This paper aims to detect the patterns of food-related lifestyles of university students, identify the groups of individuals based on these lifestyles and investigate their tendency to adopt innovative food products. Design/methodology/approach The data collected from university students in Croatia ( n = 641) were analysed using factor and cluster analyses and a chi-squared test. Findings The findings revealed 11 food-related lifestyles a…
Advertising (1 work) · Attention Economy in Education and Business (1 work) · Business (1 work) · Croatian (1 work) · Culinary Culture and Tourism (1 work) · Food products (1 work) · Food Science (1 work) · Food Science (1 work) · Linguistics (1 work) · Market segmentation (1 work)