Nadine Hitz
Biographic Data
| ID | 10207335 |
|---|---|
| NAME | Nadine Hitz |
| GIVEN NAMES | Nadine |
| FAMILY NAME | Hitz |
| SIGNATURE | HITZ N |
| AFFILIATIONS | Munich Business School |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
How to measure and manage country reputation
Countries benefit from a good reputation in terms of gaining a higher foreign direct investment inflow, a growing export volume, becoming more attractive as tourist destinations and, last but not least, by improving their populations’ well-being. Consequently, many countries endeavor to manage their public perception actively. Since communication influences perception, advertising plays a particularly important role in the latter. However, countr…
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How to measure and manage country reputation
Countries benefit from a good reputation in terms of gaining a higher foreign direct investment inflow, a growing export volume, becoming more attractive as tourist destinations and, last but not least, by improving their populations’ well-being. Consequently, many countries endeavor to manage their public perception actively. Since communication influences perception, advertising plays a particularly important role in the latter. However, countr…
Advertising (1 works) · Business (1 works) · Computer Science (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Corporate Identity and Reputation (1 works) · Data mining (1 works) · Internet privacy (1 works) · Marketing (1 works) · Marketing and Advertising Strategies (1 works) · Political science (1 works)