Marthinus J C van Loggerenberg
Biographic Data
| ID | 10207348 |
|---|---|
| NAME | Marthinus J C van Loggerenberg |
| GIVEN NAMES | Marthinus J C |
| FAMILY NAME | van Loggerenberg |
| SIGNATURE | VAN LOGGERENBERG M J C |
| AFFILIATIONS | University of San Francisco |
| ORCID | 0000-0003-3496-4775 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Advertising Creativity in the Age of AI
This paper reviews insights from the AEJMC Advertising Division’s 2025 Teaching Pre-Conference, “Advertising Creativity in the Age of AI,” held August 6, 2025, in San Francisco. Advertising educators and professionals explored how artificial intelligence is transforming advertising creativity and discussed strategies for integrating AI into advertising curricula. Sessions covered creative applications in professional practice, hands-on AI content…
An international perspective of the academic-practitioner divide in advertising
In our international study of seven countries, we found that the academic-practitioner divide is as real today as it was three decades ago. The divide, which is more pronounced in some regions, is likely to worsen as society becomes more digitally complex, exacerbated by the lack of industry experience among young scholars entering academia in some quarters. Many bridging solutions were explored in this study, but the most important solution is f…
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An international perspective of the academic-practitioner divide in advertising
In our international study of seven countries, we found that the academic-practitioner divide is as real today as it was three decades ago. The divide, which is more pronounced in some regions, is likely to worsen as society becomes more digitally complex, exacerbated by the lack of industry experience among young scholars entering academia in some quarters. Many bridging solutions were explored in this study, but the most important solution is f…
Advertising Creativity in the Age of AI
This paper reviews insights from the AEJMC Advertising Division’s 2025 Teaching Pre-Conference, “Advertising Creativity in the Age of AI,” held August 6, 2025, in San Francisco. Advertising educators and professionals explored how artificial intelligence is transforming advertising creativity and discussed strategies for integrating AI into advertising curricula. Sessions covered creative applications in professional practice, hands-on AI content…
Advertising (1 works) · Advertising research (1 works) · AI in Service Interactions (1 works) · Business (1 works) · Computer Science (1 works) · Conferences and Exhibitions Management (1 works) · Creativity (1 works) · Creativity in Education and Neuroscience (1 works) · Creativity technique (1 works) · Documentation (1 works)