Advertising Creativity in the Age of AI
Review of the AEJMC Advertising Division 2025 Teaching Pre-Conference
Bibliographic Data
| ID | 22421144 |
|---|---|
| Authors | Juliana Fernandes (0000-0002-7509-8853, University of Florida, corresponding author), Samuel M Tham (0000-0002-4188-387X, Colorado State University), Sabrina Habib (0000-0002-7849-6515, University of South Carolina), Marthinus J C van Loggerenberg (0000-0003-3496-4775, University of San Francisco) |
| Year | 2026 |
| Volume | 30 |
| Issue | 1 |
| Pages | 72-91 |
| Publication date | 2026-05-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Advertising Education (JOURNAL) |
| Journal identifiers | ISSN: 1098-0482 • E-ISSN: 2516-1873 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/10980482261425125 |
| OpenAlex | W7128534290 |
| Language | EN |
| References cited | 15 |
This paper reviews insights from the AEJMC Advertising Division’s 2025 Teaching Pre-Conference, “Advertising Creativity in the Age of AI,” held August 6, 2025, in San Francisco. Advertising educators and professionals explored how artificial intelligence is transforming advertising creativity and discussed strategies for integrating AI into advertising curricula. Sessions covered creative applications in professional practice, hands-on AI content creation, research on AI, creativity, and virtual influencers, custom GPT development, and ethical implications. Across presentations, the emerging themes were the importance of maintaining human agency, the necessity of teaching foundational creative skills alongside AI literacy, the value of process documentation and transparency, and the critical role of domain expertise in an automated landscape. Speakers reported gains in ideation efficiency and accessibility while noting concerns about job displacement, creative homogenization, and skill atrophy. The review concludes that advertising educators must thoughtfully integrate AI tools while prioritizing strategic thinking, human creativity, and ethical considerations.
Advertising research · Creativity · Creativity technique · Documentation · Ideation · AI in Service Interactions · Innovative Teaching Methodologies in Social Sciences · Management and Marketing Education
| Citation velocity | historical |
|---|---|
| Highly cited | No |