Samuel M Tham
Biographic Data
| ID | 4900377 |
|---|---|
| NAME | Samuel M Tham |
| GIVEN NAMES | Samuel M |
| FAMILY NAME | Tham |
| SIGNATURE | THAM S M |
| AFFILIATIONS | Colorado State University |
| ORCID | 0000-0002-4188-387X |
| VERIFIED | Yes |
| TOTAL WORKS | 10 |
| TOTAL CITATIONS | 25 |
| AUTHOR COUNT | 10 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Advertising Creativity in the Age of AI
This paper reviews insights from the AEJMC Advertising Division’s 2025 Teaching Pre-Conference, “Advertising Creativity in the Age of AI,” held August 6, 2025, in San Francisco. Advertising educators and professionals explored how artificial intelligence is transforming advertising creativity and discussed strategies for integrating AI into advertising curricula. Sessions covered creative applications in professional practice, hands-on AI content…
Adapt and overcome
This experiment test the effects of framing of climate change and finds that news stories that do not discuss the man-made cause of climate change, and do not use trigger words such as “global warming” and “climate change” are significantly better at overcoming climate skeptics’ resistance to them, leading them to agree with the story’s perspective and feel optimistic about a community’s efforts to deal with climate impacts. This process is media…
Differences in perceived influencer authenticity
Purpose Authenticity is a trait that is considered by both Gen Z and Millennials as an integral part of the social media influencer persuasive episode. This research uses thematic analysis to deconstruct how both Gen Z and Millennials develop their perceptions of social media influencer authenticity. Design/methodology This study conducted four focus groups with a total of 15 members of Gen Z and 13 members of Millennials. Participants were scree…
Problematic video gaming is associated with poor sleep quality, diet quality, and personal hygiene
Consumer Perceptions of Ad Ethicality in Loot Box Promotions
This study offers gamers’ insights to a worldwide popular loot-box game that is widely associated with gambling: FIFA. Through an ethical lens, this study looks at how gamers perceive loot-box promotions, their enduring attitudes toward the game, as well as the role of gaming addictions. A mixed-method study revealed that while gamers found loot boxes and promotions ethically questionable, gaming addiction is positively correlated with perceived …
The dynamics of problematic gaming in e-sports through the lens of Fifa gaming
Purpose This research looks at the relationship between gamer roles, motivations, and their association with problematic gaming. Particularly, attitudes, flow, and sunk cost were explored within EA Sport's FIFA, a popular eSports video game that features loot boxes. Loot boxes are purchases made within video games that yield random in-game items, akin to gambling. eSports are popular video games that have attracted fandom, spectators, and audienc…
Effective leadership in journalism
This study considers an aspect of the work experience material to an individual employee’s happiness—their relationship with their supervisor—through the lens of expanding journalism studies scholarship on personal well-being. Considered through field theory, the present study reflects on interviews with U.S. journalists ( n = 27) on their relationship with their supervisor and their perceptions of what constitutes an effective leader in journali…
“Role” of the Dice
Loot boxes in video games are increasingly becoming focal points in problematic gaming studies; however, few studies have addressed the potential impact on consumers of digital advertising for such loot items. As gaming companies evolve the way in which they promote loot boxes, gamers’ sensemaking of loot box promotions must also evolve. This study explores gamer interpretations of promotional messaging among male gamers pertaining to loot boxes …
When Do Audiences Verify? How Perceptions About Message and Source Influence Audience Verification of News Headlines
In today’s media landscape, people are encouraged to verify the news and information they encounter. Using an online experiment, this study explores audience’s intent to verify a news headline by manipulating whether the headline is true or false, from a source that varies in credibility, and perceived to be congruent or incongruent with participants’ partisanship. Results show that participants exhibit a higher intent to verify when they believe…
Media Repertoires and News Trust During the Early Trump Administration
Levels of news media trust have been steadily declining in the United States since the 1970s and frequent attacks against the press have characterized the first year of the Trump presidency. This study focuses on the relationship between media trust, news repertoires and support for Trump. Our goal was two-fold: first, we tested how individual predispositions influence patterns of media consumption (repertoires), which in turn predict news trust.…
Media Repertoires and News Trust During the Early Trump Administration
Levels of news media trust have been steadily declining in the United States since the 1970s and frequent attacks against the press have characterized the first year of the Trump presidency. This study focuses on the relationship between media trust, news repertoires and support for Trump. Our goal was two-fold: first, we tested how individual predispositions influence patterns of media consumption (repertoires), which in turn predict news trust.…
Effective leadership in journalism
This study considers an aspect of the work experience material to an individual employee’s happiness—their relationship with their supervisor—through the lens of expanding journalism studies scholarship on personal well-being. Considered through field theory, the present study reflects on interviews with U.S. journalists ( n = 27) on their relationship with their supervisor and their perceptions of what constitutes an effective leader in journali…
Media Repertoires and News Trust During the Early Trump Administration
Levels of news media trust have been steadily declining in the United States since the 1970s and frequent attacks against the press have characterized the first year of the Trump presidency. This study focuses on the relationship between media trust, news repertoires and support for Trump. Our goal was two-fold: first, we tested how individual predispositions influence patterns of media consumption (repertoires), which in turn predict news trust.…
When Do Audiences Verify? How Perceptions About Message and Source Influence Audience Verification of News Headlines
In today’s media landscape, people are encouraged to verify the news and information they encounter. Using an online experiment, this study explores audience’s intent to verify a news headline by manipulating whether the headline is true or false, from a source that varies in credibility, and perceived to be congruent or incongruent with participants’ partisanship. Results show that participants exhibit a higher intent to verify when they believe…
“Role” of the Dice
Loot boxes in video games are increasingly becoming focal points in problematic gaming studies; however, few studies have addressed the potential impact on consumers of digital advertising for such loot items. As gaming companies evolve the way in which they promote loot boxes, gamers’ sensemaking of loot box promotions must also evolve. This study explores gamer interpretations of promotional messaging among male gamers pertaining to loot boxes …
Differences in perceived influencer authenticity
Purpose Authenticity is a trait that is considered by both Gen Z and Millennials as an integral part of the social media influencer persuasive episode. This research uses thematic analysis to deconstruct how both Gen Z and Millennials develop their perceptions of social media influencer authenticity. Design/methodology This study conducted four focus groups with a total of 15 members of Gen Z and 13 members of Millennials. Participants were scree…
Problematic video gaming is associated with poor sleep quality, diet quality, and personal hygiene
Consumer Perceptions of Ad Ethicality in Loot Box Promotions
This study offers gamers’ insights to a worldwide popular loot-box game that is widely associated with gambling: FIFA. Through an ethical lens, this study looks at how gamers perceive loot-box promotions, their enduring attitudes toward the game, as well as the role of gaming addictions. A mixed-method study revealed that while gamers found loot boxes and promotions ethically questionable, gaming addiction is positively correlated with perceived …
The dynamics of problematic gaming in e-sports through the lens of Fifa gaming
Purpose This research looks at the relationship between gamer roles, motivations, and their association with problematic gaming. Particularly, attitudes, flow, and sunk cost were explored within EA Sport's FIFA, a popular eSports video game that features loot boxes. Loot boxes are purchases made within video games that yield random in-game items, akin to gambling. eSports are popular video games that have attracted fandom, spectators, and audienc…
Effective leadership in journalism
This study considers an aspect of the work experience material to an individual employee’s happiness—their relationship with their supervisor—through the lens of expanding journalism studies scholarship on personal well-being. Considered through field theory, the present study reflects on interviews with U.S. journalists ( n = 27) on their relationship with their supervisor and their perceptions of what constitutes an effective leader in journali…
Advertising Creativity in the Age of AI
This paper reviews insights from the AEJMC Advertising Division’s 2025 Teaching Pre-Conference, “Advertising Creativity in the Age of AI,” held August 6, 2025, in San Francisco. Advertising educators and professionals explored how artificial intelligence is transforming advertising creativity and discussed strategies for integrating AI into advertising curricula. Sessions covered creative applications in professional practice, hands-on AI content…
Adapt and overcome
This experiment test the effects of framing of climate change and finds that news stories that do not discuss the man-made cause of climate change, and do not use trigger words such as “global warming” and “climate change” are significantly better at overcoming climate skeptics’ resistance to them, leading them to agree with the story’s perspective and feel optimistic about a community’s efforts to deal with climate impacts. This process is media…
Advertising (6 works) · Business (6 works) · Computer Science (6 works) · Psychology (6 works) · Social Psychology (5 works) · Perception (4 works) · Political science (4 works) · Sociology (4 works) · Digital Games and Media (3 works) · Impact of Technology on Adolescents (3 works)