Sabrina Habib
Biographic Data
| ID | 8226401 |
|---|---|
| NAME | Sabrina Habib |
| GIVEN NAMES | Sabrina |
| FAMILY NAME | Habib |
| SIGNATURE | HABIB S |
| AFFILIATIONS | University of South Carolina |
| ORCID | 0000-0002-7849-6515 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 8 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Generative AI and creative self-efficacy
Advertising Creativity in the Age of AI
This paper reviews insights from the AEJMC Advertising Division’s 2025 Teaching Pre-Conference, “Advertising Creativity in the Age of AI,” held August 6, 2025, in San Francisco. Advertising educators and professionals explored how artificial intelligence is transforming advertising creativity and discussed strategies for integrating AI into advertising curricula. Sessions covered creative applications in professional practice, hands-on AI content…
Collaborating With AI
The integration of generative AI into advertising education raises questions about its impact on creative learning. Guided by Amabile’s componential theory, this mixed-methods study compares human–AI and human–human collaboration in ideation tasks completed by 64 undergraduates. AI collaboration increased ideational efficiency but was associated with lower reported cognitive engagement and creative ownership; students viewed AI-generated ideas as…
AI-Mediated Creative Agency
Generative AI is reshaping creative practice by expanding what individuals can produce while complicating how effort, authorship, and mastery are understood. This article introduces AI-mediated creative agency (hereafter, mediated agency) as a framework for explaining how human–AI collaboration reshapes creative self-efficacy and the horizons of creative possibility. Mediated agency refers to the experience of acting creatively when intention, pr…
How does generative artificial intelligence impact student creativity?
This study aimed to learn about the impact of generative artificial intelligence (AI) on student creative thinking skills and subsequently provide instructors with information on how to guide the use of AI for creative growth within classroom instruction. This mixed methods study used qualitative and quantitative data collected through an AUT test conducted in a college-level creativity course. The authors measured flexibility, fluency, elaborati…
The feasibility, acceptability, cost and benefits of a “communities of practice” model for improving the quality of childcare centres
Background Informal childcare centres have mushroomed in the informal settlements of Nairobi, Kenya to meet the increasing demand. However, centre providers are untrained and the facilities are below standard putting children at risk of poor health and development. We aimed to co-design and test the feasibility, acceptability, cost and potential benefits of a communities of practice (CoP) model where trained community health volunteers (CHVs) pro…
Ad Agency Leadership in the US, UK, and Australia
Unlike the extensive scholarship on leadership in related disciplines, research on leadership in advertising is almost nonexistent. This study investigates practitioner views on attributes and styles of effective agency leaders in the US, UK, and Australia using GLOBE’s (Global Leadership and Organizational Behavior Effectiveness) Culturally Endorsed Leadership Theory. All three regions are part of GLOBE’s Anglo cultural cluster. The research exa…
Unconventional Oil and Natural Gas Production, Health, and Social Perspectives on Fracking
A growing body of literature suggests that unconventional oil and natural gas (UOG) production-related pollution is harmful to human and environmental health. Despite evidence linking UOG methods such as hydraulic fracturing to pollution with negative health and environmental consequences, “fracking,” has been increasingly used in the United States. The purpose of this study is to discuss some of the reasons why methods such as fracking continue …
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Unconventional Oil and Natural Gas Production, Health, and Social Perspectives on Fracking
A growing body of literature suggests that unconventional oil and natural gas (UOG) production-related pollution is harmful to human and environmental health. Despite evidence linking UOG methods such as hydraulic fracturing to pollution with negative health and environmental consequences, “fracking,” has been increasingly used in the United States. The purpose of this study is to discuss some of the reasons why methods such as fracking continue …
Ad Agency Leadership in the US, UK, and Australia
Unlike the extensive scholarship on leadership in related disciplines, research on leadership in advertising is almost nonexistent. This study investigates practitioner views on attributes and styles of effective agency leaders in the US, UK, and Australia using GLOBE’s (Global Leadership and Organizational Behavior Effectiveness) Culturally Endorsed Leadership Theory. All three regions are part of GLOBE’s Anglo cultural cluster. The research exa…
The feasibility, acceptability, cost and benefits of a “communities of practice” model for improving the quality of childcare centres
Background Informal childcare centres have mushroomed in the informal settlements of Nairobi, Kenya to meet the increasing demand. However, centre providers are untrained and the facilities are below standard putting children at risk of poor health and development. We aimed to co-design and test the feasibility, acceptability, cost and potential benefits of a communities of practice (CoP) model where trained community health volunteers (CHVs) pro…
How does generative artificial intelligence impact student creativity?
This study aimed to learn about the impact of generative artificial intelligence (AI) on student creative thinking skills and subsequently provide instructors with information on how to guide the use of AI for creative growth within classroom instruction. This mixed methods study used qualitative and quantitative data collected through an AUT test conducted in a college-level creativity course. The authors measured flexibility, fluency, elaborati…
Generative AI and creative self-efficacy
Advertising Creativity in the Age of AI
This paper reviews insights from the AEJMC Advertising Division’s 2025 Teaching Pre-Conference, “Advertising Creativity in the Age of AI,” held August 6, 2025, in San Francisco. Advertising educators and professionals explored how artificial intelligence is transforming advertising creativity and discussed strategies for integrating AI into advertising curricula. Sessions covered creative applications in professional practice, hands-on AI content…
Collaborating With AI
The integration of generative AI into advertising education raises questions about its impact on creative learning. Guided by Amabile’s componential theory, this mixed-methods study compares human–AI and human–human collaboration in ideation tasks completed by 64 undergraduates. AI collaboration increased ideational efficiency but was associated with lower reported cognitive engagement and creative ownership; students viewed AI-generated ideas as…
AI-Mediated Creative Agency
Generative AI is reshaping creative practice by expanding what individuals can produce while complicating how effort, authorship, and mastery are understood. This article introduces AI-mediated creative agency (hereafter, mediated agency) as a framework for explaining how human–AI collaboration reshapes creative self-efficacy and the horizons of creative possibility. Mediated agency refers to the experience of acting creatively when intention, pr…
Creativity (4 works) · AI in Service Interactions (3 works) · Creativity technique (3 works) · Generative grammar (3 works) · Management and Marketing Education (3 works) · Artificial Intelligence in Healthcare and Education (2 works) · Economics (2 works) · Ideation (2 works) · Political science (2 works) · Psychology (2 works)