Priscilla Serwaa
Biographic Data
| ID | 10219213 |
|---|---|
| NAME | Priscilla Serwaa |
| GIVEN NAMES | Priscilla |
| FAMILY NAME | Serwaa |
| SIGNATURE | SERWAA P |
| AFFILIATIONS | Aarhus University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Social Influence on Sustainable Consumption in Sub-Saharan Africa: A Case of Ghana
This study examines the influence of the social agents, family, friends, and peer groups on sustainable consumption behaviors in Ghana, with a focus on the mediating roles of herding and social learning. Grounded in social learning theory, the research employs structural equation modeling in R, using a sample of 402 respondents. Findings indicate that family significantly influences sustainable consumption through herding, likely due to early exp…
No prominent works on this page.
Social Influence on Sustainable Consumption in Sub-Saharan Africa: A Case of Ghana
This study examines the influence of the social agents, family, friends, and peer groups on sustainable consumption behaviors in Ghana, with a focus on the mediating roles of herding and social learning. Grounded in social learning theory, the research employs structural equation modeling in R, using a sample of 402 respondents. Findings indicate that family significantly influences sustainable consumption through herding, likely due to early exp…
Environmental Education and Sustainability (1 works) · Environmental Sustainability in Business (1 works) · Herding (1 works) · Innovation and Socioeconomic Development (1 works) · Social influence (1 works) · Social learning (1 works) · Structural equation modeling (1 works) · Sustainable consumption (1 works)