María José Quero Gervilla
Biographic Data
| ID | 10225006 |
|---|---|
| NAME | María José Quero Gervilla |
| GIVEN NAMES | María José Quero |
| FAMILY NAME | Gervilla |
| SIGNATURE | GERVILLA M J Q |
| AFFILIATIONS | Universidad de Málaga |
| ORCID | 0000-0002-7416-1929 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
A conceptual approach to the tourist value co-creation
In the last decades, several studies related to the Service-Dominant Logic approach were carried out, where the tourism industry is not an exception. As such, multiple works associated with this research stream have been developed, with a special focus on the tourist value co-creation. This article presents a conceptual model that aims to aggregate the various dimensions of customer value co-creation with its antecedent and consequent factors in …
Cultural Communication
In the current leisure market, the concept of “being \ngood” is no longer sufficient. Beyond what can or cannot \nbe qualified as such in the cultural environment, the market \nstructure has changed in such a way that organisations which \nare not capable of presenting themselves to their potential \npublic will become lost in the sea of information that floods \nthe range of information on offer to consumers of culture. \nDeveloping an appropria…
La comunicación cultural
Strategic communication is a key marketing tool in the management of cultural organisations. Both internally and externally, the aim is to maximise the efficiency of investments in instruments of communication, in order to successfully achieve coherent and integrated communication which is capable of adapting to the changes and challenges continually presented by the surroundings
No prominent works on this page.
Cultural Communication
In the current leisure market, the concept of “being \ngood” is no longer sufficient. Beyond what can or cannot \nbe qualified as such in the cultural environment, the market \nstructure has changed in such a way that organisations which \nare not capable of presenting themselves to their potential \npublic will become lost in the sea of information that floods \nthe range of information on offer to consumers of culture. \nDeveloping an appropria…
La comunicación cultural
Strategic communication is a key marketing tool in the management of cultural organisations. Both internally and externally, the aim is to maximise the efficiency of investments in instruments of communication, in order to successfully achieve coherent and integrated communication which is capable of adapting to the changes and challenges continually presented by the surroundings
A conceptual approach to the tourist value co-creation
In the last decades, several studies related to the Service-Dominant Logic approach were carried out, where the tourism industry is not an exception. As such, multiple works associated with this research stream have been developed, with a special focus on the tourist value co-creation. This article presents a conceptual model that aims to aggregate the various dimensions of customer value co-creation with its antecedent and consequent factors in …
Business (2 works) · Computer Science (2 works) · Marketing (2 works) · Political science (2 works) · Psychology (2 works) · Sociology (2 works) · Advertising (1 work) · Advertising and Communication Studies (1 work) · Co-Creation (1 work) · Communication and COVID-19 Impact (1 work)