Shirin Jamal Mohammad Rashid
Biographic Data
| ID | 10245538 |
|---|---|
| NAME | Shirin Jamal Mohammad Rashid |
| GIVEN NAMES | Shirin Jamal Mohammad |
| FAMILY NAME | Rashid |
| SIGNATURE | RASHID S J M |
| AFFILIATIONS | Near East University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Marketing proactiveness strategies and service quality synergy
Marketing excellence refers to a firm’s ability to consistently create superior customer value through strong marketing capabilities and translate this into sustainable outcomes such as customer retention, market performance, and competitive positioning. In Iraq, private banks in Erbil face rising pressure to anticipate change, respond quickly, and deliver reliable service quality in a market where customer trust is central. This study examines h…
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Marketing proactiveness strategies and service quality synergy
Marketing excellence refers to a firm’s ability to consistently create superior customer value through strong marketing capabilities and translate this into sustainable outcomes such as customer retention, market performance, and competitive positioning. In Iraq, private banks in Erbil face rising pressure to anticipate change, respond quickly, and deliver reliable service quality in a market where customer trust is central. This study examines h…
Competitive and Knowledge Intelligence (1 work) · Excellence (1 work) · Marketing effectiveness (1 work) · Marketing management (1 work) · Marketing strategy (1 work) · Organizational and Employee Performance (1 work) · Organizational Leadership and Management Strategies (1 work) · Proactivity (1 work) · Relationship marketing (1 work) · Return on marketing investment (1 work)