Delin Kang
Biographic Data
| ID | 10257501 |
|---|---|
| NAME | Delin Kang |
| GIVEN NAMES | Delin |
| FAMILY NAME | Kang |
| SIGNATURE | KANG D |
| AFFILIATIONS | University of Illinois Urbana-Champaign |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 0 |
Changes and Influencing Factors of Audiences, Media and Advertisers in the Fragmentation Era
The article is meant to find out who are the advertisers really reaching in the fragment era. It is mainly made up with four parts: theories, audience side, advertiser side and media side. The approaches of document analysis and comparison analysis were employed. It turned out that the era of fragmentation has come without going back and not only audiences are changing but also advertisers and media are changing rapidly as well. Demographic facto…
No prominent works on this page.
Changes and Influencing Factors of Audiences, Media and Advertisers in the Fragmentation Era
The article is meant to find out who are the advertisers really reaching in the fragment era. It is mainly made up with four parts: theories, audience side, advertiser side and media side. The approaches of document analysis and comparison analysis were employed. It turned out that the era of fragmentation has come without going back and not only audiences are changing but also advertisers and media are changing rapidly as well. Demographic facto…
Advertising (1 work) · Business (1 work) · Computer Science (1 work) · Digital Marketing and Social Media (1 work) · Geography (1 work) · Media consumption (1 work) · Media content (1 work) · Multimedia (1 work) · Perception (1 work) · Psychographic (1 work)