Stefanie Molthagen-Schnöring
Biographic Data
| ID | 10289342 |
|---|---|
| NAME | Stefanie Molthagen-Schnöring |
| GIVEN NAMES | Stefanie |
| FAMILY NAME | Molthagen-Schnöring |
| SIGNATURE | MOLTHAGEN-SCHNÖRING S |
| AFFILIATIONS | HTW Berlin - University of Applied Sciences |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2018 |
| H-INDEX | 0 |
Gesellschaftspolitisches Engagement in Zeiten von Trump & Co.
Rhetoric in times of crises
In the current climate of financial crisis many people do not trust banks anymore. In reaction to this financial institutions change marketing techniques and try to convince their shareholders that their money is well invested. This article examines an advertising spot by the Commerzbank and the editorial by the CEO of the Commerzbank in the annual report 2012. The main focus of the analysis lies on the communicative strategies used to build or r…
No prominent works on this page.
Rhetoric in times of crises
In the current climate of financial crisis many people do not trust banks anymore. In reaction to this financial institutions change marketing techniques and try to convince their shareholders that their money is well invested. This article examines an advertising spot by the Commerzbank and the editorial by the CEO of the Commerzbank in the annual report 2012. The main focus of the analysis lies on the communicative strategies used to build or r…
Gesellschaftspolitisches Engagement in Zeiten von Trump & Co.
Political science (2 works) · Business (1 work) · Corporate governance (1 work) · Dialogic (1 work) · Economic and Social Issues (1 work) · Economics (1 work) · Finance (1 work) · Financial crisis (1 work) · Law (1 work) · Linguistic Education and Pedagogy (1 work)