Maja Grünzner
Biographic Data
| ID | 10296741 |
|---|---|
| NAME | Maja Grünzner |
| GIVEN NAMES | Maja |
| FAMILY NAME | Grünzner |
| SIGNATURE | GRÜNZNER M |
| AFFILIATIONS | University of Vienna |
| ORCID | 0000-0001-8191-2121 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
“Hold on, do I really need this?”
Fast fashion deliberately targets young consumers’ purchase impulse tendencies. It is based on a poor-quality production, high turnover model and has quickly become a major contributor to clothing-related pollution worldwide. This study examines whether reflection tasks can reduce young consumers’ (aged 18–34) purchase impulses and if environmental considerations influence their decisions. Using a pre-registered online experimental vignette study…
No prominent works on this page.
“Hold on, do I really need this?”
Fast fashion deliberately targets young consumers’ purchase impulse tendencies. It is based on a poor-quality production, high turnover model and has quickly become a major contributor to clothing-related pollution worldwide. This study examines whether reflection tasks can reduce young consumers’ (aged 18–34) purchase impulses and if environmental considerations influence their decisions. Using a pre-registered online experimental vignette study…
Advertising (1 work) · Business (1 work) · Clothing (1 work) · Commerce (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer Retail Behavior Studies (1 work) · Economics (1 work) · Fashion and Cultural Textiles (1 work) · Law (1 work) · Physics (1 work)