Shao Peng
Biographic Data
| ID | 10321469 |
|---|---|
| NAME | Shao Peng |
| GIVEN NAMES | Shao |
| FAMILY NAME | Peng |
| SIGNATURE | PENG S |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1999 |
| LATEST PUBLICATION YEAR | 1999 |
| H-INDEX | 0 |
Analysis of Mulan's Selling Points and Marketing Operations
In February 1999, the China Film Corporation brought in Mulan, Disney's 1998 hit animation film. Although movie theaters' New Year Festival slots were virtually chock-full of Chinese-made New Year—greeting films, all distribution and screening units did their best to push the film into the slot immediately following the Spring Festival holiday. Clearly, the relevant units entertained fairly optimistic box-office expectations of Mulan due mainly t…
No prominent works on this page.
Analysis of Mulan's Selling Points and Marketing Operations
In February 1999, the China Film Corporation brought in Mulan, Disney's 1998 hit animation film. Although movie theaters' New Year Festival slots were virtually chock-full of Chinese-made New Year—greeting films, all distribution and screening units did their best to push the film into the slot immediately following the Spring Festival holiday. Clearly, the relevant units entertained fairly optimistic box-office expectations of Mulan due mainly t…
Advertising (1 work) · Archaeology (1 work) · Art history (1 work) · Box office (1 work) · Business (1 work) · China (1 work) · Corporation (1 work) · History (1 work) · Hollywood (1 work) · Law (1 work)