Kevin L Hammond
Biographic Data
| ID | 10431336 |
|---|---|
| NAME | Kevin L Hammond |
| GIVEN NAMES | Kevin L |
| FAMILY NAME | Hammond |
| SIGNATURE | HAMMOND K L |
| AFFILIATIONS | University of Tennessee at Martin |
| VERIFIED | No |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1994 |
| LATEST PUBLICATION YEAR | 2005 |
| H-INDEX | 0 |
Comparing Market Orientation Culture of Businesses and Schools of Business
This study extends previous work concerning the market orientation culture within specialty businesses and schools of business. Specifically, member schools of the Association to Advance Collegiate Schools of Business International are separated into public and private universities. Data were collected via a mailed survey to business schools holding membership. 106 public school deans and 35 private school deans responded, for a 23% response rate…
Pilot Study Comparing Market Orientation Culture of Businesses and Schools of Business
A market orientation culture has been described as one that blends an organization's commitment to customer value with a process of continuously creating superior value for customers. Developing such a culture is further described as (1) obtaining information about customers, competitors, and markets, (2) examining the gathered information from a total organizational perspective, (3) deciding how to deliver superior customer value, and (4) implem…
Interorganizational Climate within Marketing Channels
The psychometric properties of the 1987 Anderson, Lodish, and Weitz Interorganizational Climate Scale were examined by applying the scale in a different setting. The construct was studied within the context of the relationships between manufacturers and distributors as perceived by the manufacturers. The scale which was described as unidimensional in the original study in presenting relationships of manufacturer and sales agent was observed throu…
Replication of Sujan's Attributional Analysis of Salespeople's Motivation to Work Smarter versus Harder
Several theoretical models are available to explain salespersons' performance. This research examined the model developed in 1986 by Sujan on failed sales effort and the effect of motivation on selling effort and strategy. The research reported here attempted to replicate the Sujan conclusions by examining the construct of failed sales effort from the sales manager's perspective. That is, if a salesperson is unsuccessful in obtaining an order, to…
No prominent works on this page.
Replication of Sujan's Attributional Analysis of Salespeople's Motivation to Work Smarter versus Harder
Several theoretical models are available to explain salespersons' performance. This research examined the model developed in 1986 by Sujan on failed sales effort and the effect of motivation on selling effort and strategy. The research reported here attempted to replicate the Sujan conclusions by examining the construct of failed sales effort from the sales manager's perspective. That is, if a salesperson is unsuccessful in obtaining an order, to…
Interorganizational Climate within Marketing Channels
The psychometric properties of the 1987 Anderson, Lodish, and Weitz Interorganizational Climate Scale were examined by applying the scale in a different setting. The construct was studied within the context of the relationships between manufacturers and distributors as perceived by the manufacturers. The scale which was described as unidimensional in the original study in presenting relationships of manufacturer and sales agent was observed throu…
Pilot Study Comparing Market Orientation Culture of Businesses and Schools of Business
A market orientation culture has been described as one that blends an organization's commitment to customer value with a process of continuously creating superior value for customers. Developing such a culture is further described as (1) obtaining information about customers, competitors, and markets, (2) examining the gathered information from a total organizational perspective, (3) deciding how to deliver superior customer value, and (4) implem…
Comparing Market Orientation Culture of Businesses and Schools of Business
This study extends previous work concerning the market orientation culture within specialty businesses and schools of business. Specifically, member schools of the Association to Advance Collegiate Schools of Business International are separated into public and private universities. Data were collected via a mailed survey to business schools holding membership. 106 public school deans and 35 private school deans responded, for a 23% response rate…
Business (4 works) · Marketing (4 works) · Marketing (4 works) · Customer Service Quality and Loyalty (3 works) · Management and Marketing Education (3 works) · Psychology (3 works) · Computer Science (2 works) · Construct (python library (2 works) · Market Orientation (2 works) · Organizational culture (2 works)