Robert C Blattberg
Biographic Data
| ID | 104660 |
|---|---|
| NAME | Robert C Blattberg |
| GIVEN NAMES | Robert C |
| FAMILY NAME | Blattberg |
| SIGNATURE | BLATTBERG R C |
| AFFILIATIONS | Northwestern University |
| VERIFIED | No |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 4 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1973 |
| LATEST PUBLICATION YEAR | 1995 |
| H-INDEX | 1 |
Modeling the Distribution of Price Sensitivity and Implications for Optimal Retail Pricing
This article focuses on the distribution of price sensitivity across consumers. We employ a random-coefficient logit model in which brand-specific intercepts and price-slope coefficients are allowed to vary across households. The model is estimated with panel data for two product categories. The implications of the estimated model are deduced through an optimal retail pricing analysis that combines the panel data with chain-level cost figures. We…
Estimation Under Profit-Driven Loss Functions
Consider the problem of estimating a price-sensitivity parameter in a demand model. Depending on the context in which the estimate will be used, traditional squared-error loss may be inappropriate. The authors consider the situation in which the estimate will be used by a manufacturer to set the price. Effectively, the manufacturer's goal of profit maximization induces a loss function that turns out to be asymmetric. Estimates that perform well w…
Purchasing Strategies across Product Categories
This article describes the degree to which consumers use identical or similar brand and store choice strategies across product categories. The analysis is based on data on two pairs of frequently-purchased products and the results indicate that consumers frequently use identical or similar purchasing strategies across product categories. The principal implication of these results is that buying behavior may be governed by general household charac…
Evaluation of the Power of the Durbin-Watson Statistic for Non-First Order Serial Correlation Alternatives
Robert C. Blattberg, Evaluation of the Power of the Durbin-Watson Statistic for Non-First Order Serial Correlation Alternatives, The Review of Economics and Statistics, Vol. 55, No. 4 (Nov., 1973), pp. 508-515
Purchasing Strategies across Product Categories
This article describes the degree to which consumers use identical or similar brand and store choice strategies across product categories. The analysis is based on data on two pairs of frequently-purchased products and the results indicate that consumers frequently use identical or similar purchasing strategies across product categories. The principal implication of these results is that buying behavior may be governed by general household charac…
Evaluation of the Power of the Durbin-Watson Statistic for Non-First Order Serial Correlation Alternatives
Robert C. Blattberg, Evaluation of the Power of the Durbin-Watson Statistic for Non-First Order Serial Correlation Alternatives, The Review of Economics and Statistics, Vol. 55, No. 4 (Nov., 1973), pp. 508-515
Purchasing Strategies across Product Categories
This article describes the degree to which consumers use identical or similar brand and store choice strategies across product categories. The analysis is based on data on two pairs of frequently-purchased products and the results indicate that consumers frequently use identical or similar purchasing strategies across product categories. The principal implication of these results is that buying behavior may be governed by general household charac…
Estimation Under Profit-Driven Loss Functions
Consider the problem of estimating a price-sensitivity parameter in a demand model. Depending on the context in which the estimate will be used, traditional squared-error loss may be inappropriate. The authors consider the situation in which the estimate will be used by a manufacturer to set the price. Effectively, the manufacturer's goal of profit maximization induces a loss function that turns out to be asymmetric. Estimates that perform well w…
Modeling the Distribution of Price Sensitivity and Implications for Optimal Retail Pricing
This article focuses on the distribution of price sensitivity across consumers. We employ a random-coefficient logit model in which brand-specific intercepts and price-slope coefficients are allowed to vary across households. The model is estimated with panel data for two product categories. The implications of the estimated model are deduced through an optimal retail pricing analysis that combines the panel data with chain-level cost figures. We…
Mathematics (4 works) · Consumer Market Behavior and Pricing (3 works) · Econometrics (3 works) · Economics (3 works) · Business (2 works) · Computer Science (2 works) · Economics of Agriculture and Food Markets (2 works) · Statistics (2 works) · Artificial Intelligence (1 works) · Artificial Intelligence (1 works)