Purchasing Strategies across Product Categories
Bibliographic Data
| ID | 2192154 |
|---|---|
| Authors | Robert C Blattberg, Peter Peacock, Subrata K Sen |
| Year | 1976 |
| Volume | 3 |
| Issue | 3 |
| Pages | 143 |
| Publication date | 1976-12-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/208661 |
| OpenAlex | W2006029077 |
| Language | EN |
| Citations received | 3 |
| References cited | 1 |
This article describes the degree to which consumers use identical or similar brand and store choice strategies across product categories. The analysis is based on data on two pairs of frequently-purchased products and the results indicate that consumers frequently use identical or similar purchasing strategies across product categories. The principal implication of these results is that buying behavior may be governed by general household characteristics such as demographics to a greater extent than past research in this area had indicated
Business · Library science · Product (mathematics) · Purchasing · Sociology · Computer Science · Consumer Behavior in Brand Consumption and Identification · Consumer Market Behavior and Pricing · Consumer Packaging Perceptions and Trends · Marketing · Mathematics
| Unique citing works | 3 |
|---|---|
| Citations per year | 0,11 |
| Citation span | 1998 - 2014 (17) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 3 |