Peter Peacock
Biographic Data
| ID | 104661 |
|---|---|
| NAME | Peter Peacock |
| GIVEN NAMES | Peter |
| FAMILY NAME | Peacock |
| SIGNATURE | PEACOCK P |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 4 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1976 |
| LATEST PUBLICATION YEAR | 1976 |
| H-INDEX | 1 |
Purchasing Strategies across Product Categories
This article describes the degree to which consumers use identical or similar brand and store choice strategies across product categories. The analysis is based on data on two pairs of frequently-purchased products and the results indicate that consumers frequently use identical or similar purchasing strategies across product categories. The principal implication of these results is that buying behavior may be governed by general household charac…
Purchasing Strategies across Product Categories
This article describes the degree to which consumers use identical or similar brand and store choice strategies across product categories. The analysis is based on data on two pairs of frequently-purchased products and the results indicate that consumers frequently use identical or similar purchasing strategies across product categories. The principal implication of these results is that buying behavior may be governed by general household charac…
Purchasing Strategies across Product Categories
This article describes the degree to which consumers use identical or similar brand and store choice strategies across product categories. The analysis is based on data on two pairs of frequently-purchased products and the results indicate that consumers frequently use identical or similar purchasing strategies across product categories. The principal implication of these results is that buying behavior may be governed by general household charac…
Business (1 works) · Computer Science (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumer Market Behavior and Pricing (1 works) · Consumer Packaging Perceptions and Trends (1 works) · Library science (1 works) · Marketing (1 works) · Marketing (1 works) · Mathematics (1 works) · Product (mathematics) (1 works)