Bang Nguyen-Viet
Biographic Data
| ID | 1050004 |
|---|---|
| NAME | Bang Nguyen-Viet |
| GIVEN NAMES | Bang |
| FAMILY NAME | Nguyen-Viet |
| SIGNATURE | NGUYEN-VIET B |
| AFFILIATIONS | University of Economics Ho Chi Minh City |
| ORCID | 0000-0001-9395-1937 |
| VERIFIED | Yes |
| TOTAL WORKS | 15 |
| TOTAL CITATIONS | 2 |
| AUTHOR COUNT | 15 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
The role of internal green marketing orientation in the context of customer incivility
From sustainable marketing to sustainable travel intention
This study examines how destination-level sustainable marketing activities (SMA) influence tourists' sustainable travel intentions through moral, experiential, and cognitive mechanisms. Rather than relying solely on attitudinal explanations, this study integrates personal social responsibility (PSR), perceived novelty, and sustainable intelligence (SI) into a unified psychological framework to explain how tourists internalize sustainability commu…
Towards sustainable education
This study investigates the factors influencing university students' behavior in separating waste at its source in Vietnam, with a particular focus on the integration of sustainable development goals (SDGs). Using the theory of planned behavior (TPB) and stimulus–organism–response (SOR) framework, we explore the impact of subjective norms, self-efficacy, environmental awareness, and external factors (incentives and sorting facilities) on waste so…
How does gamification affect learning effectiveness? The mediating roles of engagement, satisfaction, and intrinsic motivation
Academic institutions have implemented methods to enhance student engagement, increase satisfaction levels, and maximize the efficacy of the learning process. Gamification has been increasingly used in education to enhance the efficacy of student learning, in contrast to traditional teaching methods. This study quantitatively examines the impact of gamification on learning efficacy by assessing variables such as engagement, satisfaction, and intr…
Green gamification in marketing
How Gamification Enhances Learning Effectiveness Through Blended Learning and Intrinsic Motivation
This study set out to examine how the features of gamification (immersion, achievement, and social interaction) affect intrinsic motivation, ultimately enhancing student learning effectiveness in blended learning. The study also examined the moderating role of self-regulation in strengthening or weakening the connection between blended learning and intrinsic motivation and between intrinsic motivation and learning effectiveness. We analyzed data …
The role of religious faith and gratitude in customer incivility context
Corporate social responsibility and behavioral intentions in an emerging market
This study is driven by the absence of thorough investigations into the behavioral intentions of organizational consumers in the B2B market for paint and coatings, particularly within the industrial and marine coatings sector in Vietnam. Employing the stimulus–organism–response model, we tested the relationship between corporate social responsibility (CSR), green brand image (GBI), green trust (GT), and behavioral intentions (word-of-mouth intent…
The role of social support on frontline employees’ revenge motivation in customer incivility
Attitudes towards gamification advertising in Vietnam
Recognising the rapid growth and enormous potential of gamification and social media advertising in today's digital age, along with the increasing popularity of social commerce (s-commerce), especially in emerging markets, this study analysed attitudes towards gamification advertising in the Vietnamese s-commerce context. This study followed a quantitative approach by conducting interviews with 386 users who interacted with gamification advertisi…
Vietnamese consumer's perspective on green beauty care products
Green consumers increasingly consider animal welfare (AW) in their decision-making, demonstrating a growing awareness of ethical considerations beyond conventional environmental concerns. However, with an increase in greenwashing, skepticism has grown among consumers. Regardless of manufacturers' efforts to enhance consumer awareness via green advertising, consumer skepticism toward these advertisements creates doubt and consequently reduces posi…
Purchase Intention for Vegan Cosmetics
This study examined the factors directly influencing purchase intention for vegan cosmetics by applying an extended theory of planned behavior (TPB) model with three additional constructs: environmental concern, trust, and perceived knowledge. Data were collected from 384 consumers who had purchased cosmetics at health & beauty stores in Ho Chi Minh city and Hanoi, the two biggest cities representing cosmetics consumers in Vietnam. The results re…
The Impact of Lecturer Incivility on Student Academic Performance and the Role of Social Support in Vietnamese Higher Education
This study examined the impact of lecturer incivility on students in Vietnam and the moderating role of social support in academic settings. Using a quantitative approach, surveys were conducted among 1,158 students in Ho Chi Minh City who regularly faced lecturer incivility. Results showed a significant link between lecturer incivility and decreased academic performance (β = .123) and self-efficacy (β = −.354), but not with emotional exhaustion.…
The synergy of immersion and basic psychological needs satisfaction
Authentic Experience, Place Attachment, and Behavioral Intention
This quantitative study used the Stimulus-Organism-Response theory to examine the relationships among authentic experience, tourist satisfaction, place attachment, and behavioral intention in religious destination context. The survey questionnaire was designed to obtain the data. The responses of 566 tourists that paid a visit to the Father Diep Church, a famous religious destination in southern Vietnam, were analyzed. The results revealed that t…
The synergy of immersion and basic psychological needs satisfaction
Authentic Experience, Place Attachment, and Behavioral Intention
This quantitative study used the Stimulus-Organism-Response theory to examine the relationships among authentic experience, tourist satisfaction, place attachment, and behavioral intention in religious destination context. The survey questionnaire was designed to obtain the data. The responses of 566 tourists that paid a visit to the Father Diep Church, a famous religious destination in southern Vietnam, were analyzed. The results revealed that t…
Authentic Experience, Place Attachment, and Behavioral Intention
This quantitative study used the Stimulus-Organism-Response theory to examine the relationships among authentic experience, tourist satisfaction, place attachment, and behavioral intention in religious destination context. The survey questionnaire was designed to obtain the data. The responses of 566 tourists that paid a visit to the Father Diep Church, a famous religious destination in southern Vietnam, were analyzed. The results revealed that t…
Corporate social responsibility and behavioral intentions in an emerging market
This study is driven by the absence of thorough investigations into the behavioral intentions of organizational consumers in the B2B market for paint and coatings, particularly within the industrial and marine coatings sector in Vietnam. Employing the stimulus–organism–response model, we tested the relationship between corporate social responsibility (CSR), green brand image (GBI), green trust (GT), and behavioral intentions (word-of-mouth intent…
The role of social support on frontline employees’ revenge motivation in customer incivility
Attitudes towards gamification advertising in Vietnam
Recognising the rapid growth and enormous potential of gamification and social media advertising in today's digital age, along with the increasing popularity of social commerce (s-commerce), especially in emerging markets, this study analysed attitudes towards gamification advertising in the Vietnamese s-commerce context. This study followed a quantitative approach by conducting interviews with 386 users who interacted with gamification advertisi…
Vietnamese consumer's perspective on green beauty care products
Green consumers increasingly consider animal welfare (AW) in their decision-making, demonstrating a growing awareness of ethical considerations beyond conventional environmental concerns. However, with an increase in greenwashing, skepticism has grown among consumers. Regardless of manufacturers' efforts to enhance consumer awareness via green advertising, consumer skepticism toward these advertisements creates doubt and consequently reduces posi…
Purchase Intention for Vegan Cosmetics
This study examined the factors directly influencing purchase intention for vegan cosmetics by applying an extended theory of planned behavior (TPB) model with three additional constructs: environmental concern, trust, and perceived knowledge. Data were collected from 384 consumers who had purchased cosmetics at health & beauty stores in Ho Chi Minh city and Hanoi, the two biggest cities representing cosmetics consumers in Vietnam. The results re…
The Impact of Lecturer Incivility on Student Academic Performance and the Role of Social Support in Vietnamese Higher Education
This study examined the impact of lecturer incivility on students in Vietnam and the moderating role of social support in academic settings. Using a quantitative approach, surveys were conducted among 1,158 students in Ho Chi Minh City who regularly faced lecturer incivility. Results showed a significant link between lecturer incivility and decreased academic performance (β = .123) and self-efficacy (β = −.354), but not with emotional exhaustion.…
The synergy of immersion and basic psychological needs satisfaction
Towards sustainable education
This study investigates the factors influencing university students' behavior in separating waste at its source in Vietnam, with a particular focus on the integration of sustainable development goals (SDGs). Using the theory of planned behavior (TPB) and stimulus–organism–response (SOR) framework, we explore the impact of subjective norms, self-efficacy, environmental awareness, and external factors (incentives and sorting facilities) on waste so…
How does gamification affect learning effectiveness? The mediating roles of engagement, satisfaction, and intrinsic motivation
Academic institutions have implemented methods to enhance student engagement, increase satisfaction levels, and maximize the efficacy of the learning process. Gamification has been increasingly used in education to enhance the efficacy of student learning, in contrast to traditional teaching methods. This study quantitatively examines the impact of gamification on learning efficacy by assessing variables such as engagement, satisfaction, and intr…
Green gamification in marketing
How Gamification Enhances Learning Effectiveness Through Blended Learning and Intrinsic Motivation
This study set out to examine how the features of gamification (immersion, achievement, and social interaction) affect intrinsic motivation, ultimately enhancing student learning effectiveness in blended learning. The study also examined the moderating role of self-regulation in strengthening or weakening the connection between blended learning and intrinsic motivation and between intrinsic motivation and learning effectiveness. We analyzed data …
The role of religious faith and gratitude in customer incivility context
The role of internal green marketing orientation in the context of customer incivility
From sustainable marketing to sustainable travel intention
This study examines how destination-level sustainable marketing activities (SMA) influence tourists' sustainable travel intentions through moral, experiential, and cognitive mechanisms. Rather than relying solely on attitudinal explanations, this study integrates personal social responsibility (PSR), perceived novelty, and sustainable intelligence (SI) into a unified psychological framework to explain how tourists internalize sustainability commu…
Psychology (10 works) · Social Psychology (7 works) · Business (6 works) · Vietnamese (6 works) · Advertising (5 works) · Environmental Sustainability in Business (5 works) · Marketing (5 works) · Structural equation modeling (5 works) · Educational Games and Gamification (4 works) · Consumer Behavior in Brand Consumption and Identification (3 works)