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Authentic Experience, Place Attachment, and Behavioral Intention

Vietnamese Religious Tourism

Bibliographic Data

ID3435932
AuthorsBang Nguyen-Viet (0000-0001-9395-1937, University of Economics Ho Chi Minh City, corresponding author), Si Van Nguyen (0000-0002-4925-3135, University of Economics Ho Chi Minh City)
Year2023
Volume13
Issue4
Publication date2023-10-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSAGE Open (JOURNAL)
Journal identifiersISSN: 2158-2440 • E-ISSN: 2158-2440
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/21582440231216193
OpenAlexW4390038533
LanguageEN
Citations received4
References cited73

This quantitative study used the Stimulus-Organism-Response theory to examine the relationships among authentic experience, tourist satisfaction, place attachment, and behavioral intention in religious destination context. The survey questionnaire was designed to obtain the data. The responses of 566 tourists that paid a visit to the Father Diep Church, a famous religious destination in southern Vietnam, were analyzed. The results revealed that tourist satisfaction significantly influenced on place attachment, destination revisit intention, and word-of-mouth. Furthermore, word-of-mouth and revisit intentions were sharply and positively impacted by place attachment, whereas the influence of authentic experience on tourist satisfaction, revisit intention, and word-of-mouth was noteworthy. Moreover, demographic factors, such as being female, being a business tourist, and observing a different religion (non-Catholic), were associated with higher revisit intention. These findings could provide guidelines for developing marketing strategies for religious destinations and be theoretically based on for further empirical validation

Advertising · Business · Destination Image · Destinations · Geography · Linguistics · Place attachment · Religious Tourism · Tourism · Vietnamese · Word of mouth · Customer Service Quality and Loyalty · Diverse Aspects of Tourism Research · Psychology · Religious Tourism and Spaces · Social Psychology

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Unique citing works4
Citations per year4
Citation span2025 - 2026 (2)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 4

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